“Followers”: In what sense?

ID-100214020Let’s admit it! The more “followers” someone has, the more inclined we are to follow that person too. The more “likes” we see, the easier it is for us to click that button under his post. It’s not that we don’t have our own opinion or that we necessarily disagree with that, but my point is that in many cases, we are easily influenced – more or less – by what is the mainstream. I remember how many times I said to myself “oh, that’s a really awful song” and a few days after listening to it on the radio, in clubs or elsewhere, not only I started enjoying it but I also started questioning my first reaction! Each of us, as an active member of our society who interacts with others, can be influenced dramatically by what other people do or think. In fact, only few have developed such a determination to resist all these daily messages of what someone should do, like, follow or not.

What’s the problem with following in social network? In my opinion, the notion of being a “follower” has an innate, maybe slightly discerned, distortion. I might be wrong, but first time I heard the word “follower” in the social network was when facebook was launched. From then on the term “follower” became such a common and popular word globally that now it’s used everywhere. At a first glance, it seems to be just a simple word. But since – as I had mentioned in a previous post – words are vehicles of concepts, I cannot help it but wondering how many of us think of ourselves as followers in life generally. We follow people, we follow posts, we follow actions, we follow anything with a “follow” button. At the end of the day, is this word so innocent as it seems?

Of course, the experts of marketing are measuring our likes and our followers to plan their strategies to earn more money from all of us. Based on what our choices are, they try to make conclusions about the opinion of the majority in the world: what they are interested in is the opinion of  “the average person”. But the average person simply does not exist in reality. You cannot be the same with me and vice versa. Neither we can be an average!

When we learn from a very young age to “follow” to such an extent, the chances are that, at some point, we might start considering ourselves as “followers” who will always search for someone to lead us and our lives. So, does this mean we should not follow or like anything or anyone? No. I am not saying that. But what I would consider, though, is to check every now and then, if following others has turned me into a more passive being that needs someone else to lead my life or if my interest for my very own life has started to dissipate.

 

Image Courtesy of Stuart Miles/FreeDigitalPhotos.Net

Quality Content

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These days, I’ve been trying to understand better the secrets of writing as a blogger. I searched a lot and read many articles about how you can write in an influential way, which means how you can write a blog that can engage your audience. What impressed me most of all, though, is the plethora of statistics – absolute numbers – that lead everyone who writes towards a very specific direction of how and what he should write about in order to attract more people in his blog.

Everywhere, there are strategies on how to achieve everything. From a point of view that’s actually good because everyone can have access to different ways for ameliorating anything he might be interested in. However, on the other hand, I ‘m thinking how much we can restrict ourselves in the creative part of the process by following all those strategies and rules just to gain popularity.

What bloggers are advised from most of the articles I read is nothing else but strictly applying all the necessary steps that will guarantee the desirable success. We should use keywords, write content about the trends worldwide, create an attractive, unique title and many other tips that most popular bloggers follow. Of course, what was really emphasized in all the articles I read was the need to provide high quality content.

Honestly, lately, I have read many blogs. In my opinion, the large majority of them provide mostly high quality content. But while at the beginning quality content was enough for someone to be distinguished from all the others, now I observe that there is so much quality content out there, that is difficult for anyone to digest at this rate. Which is the result? We choose to “save” it for later or bookmark it or download all the quality work in the hope of having more free time in the future to read it. Everyday, we are bombarded by emails for posts of high quality. I would really like to read all of them. They are absolutely fascinating. It is unfortunate that a day has only 24 hours, but it’s a fact.

So, if in the past we were searching about quality content, then now what’s the next step? Which details will be those that will make a blogger who already provides a high quality content to get more attention than any other blogger with posts of the same level of quality in the same niche?..Just some thoughts..

Image courtesy of KROMKRATHOG/FreeDigitalPhotos.Net